Concepedia
Statistics
Publications
17
Citations
438
H-Index
13
Active since
2004
Affiliations
Kedge Business School(Current)
Université de Reims Champagne-Ardenne
Hong Kong Polytechnic University
Cornell University
University of Padua
Florine Livat is an author at Kedge Business School specializing in wine management, wine consumer behavior, and brand management.
Publications per year
2004–2022
Celebrities as human brands: an investigation of the effects of personality and time on celebrities’ appeal
Renaud Lunardo, Olivier Gergaud, Florine Livat · Journal of Marketing Management · 2015 · 61 citations
Business, Marketing, Marketing Management +14
Does storytelling add value to fine Bordeaux wines?
Pierre Mora, Florine Livat · Wine Economics and Policy · 2013 · 50 citations · Full text
Social Sciences, Marketing, Marketing Management +17
Effects of terrorist attacks on tourist flows to France: Is wine tourism a substitute for urban tourism?
Haiyan Song, Florine Livat, Shun Ye · Journal of Destination Marketing & Management · 2019 · 48 citations · Full text
Management, Tourism Management, Urban Studies +17
Wine experts’ rating: a matter of taste?
Jean‐Marie Cardebat, Florine Livat · International Journal of Wine Business Research · 2016 · 41 citations
Agriculture, Economics, Enology +17
Do denominations of origin provide useful quality signals? The case of Bordeaux wines
Florine Livat, Julian M. Alston, Jean‐Marie Cardebat · Economic Modelling · 2018 · 41 citations · Full text
Agriculture, Marketing, Viticulture +11
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