Concepedia

William Sun

WS

4

Publications

304

Citations

4

H-Index

2019

Active since

Affiliations

Leeds Beckett University(Current)

Institut Paul Bocuse

William Sun is an author at Leeds Beckett University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionCorporate Social ResponsibilityHospitalityHospitality ManagementConsumer Decision Making

Publications per year

2019–2023

4

Publications

4

Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice

Henri Kuokkanen, William Sun · Journal of Business Ethics · 2019 · 158 citations · Full text

Socially Responsible Product, Consumer Decision Making, Strategic Csr Management +12

Toward a theory of ethical consumer intention formation: re-extending the theory of planned behavior

William Sun · AMS Review · 2019 · 107 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Original Tpb +19

Willingness to Pay for Corporate Social Responsibility (CSR): Does Strategic CSR Management Matter?

Henri Kuokkanen, William Sun · Journal of Hospitality & Tourism Research · 2023 · 25 citations

Customer Satisfaction, Hospitality, Strategic Csr +19

Social desirability and cynicism biases in CSR surveys: an empirical study of hotels

Henri Kuokkanen, William Sun · Journal of Hospitality and Tourism Insights · 2020 · 14 citations · Full text

Customer Satisfaction, Tourism Management, Consumer Study +26

Rows per page

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