Concepedia

Robert J. Holloway

RJ

8

Publications

287

Citations

8

H-Index

1966

Active since

Affiliations

University of Minnesota System(Current)

Robert J. Holloway is an author at University of Minnesota System specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer ChoiceDecision TheoryDecision ScienceBehavioral ScienceBehavioral Economics

Publications per year

1966–1977

8

Publications

8

Advocacy Advertising and Large Corporations

Robert J. Holloway, S. Prakash Sethi · Journal of Marketing · 1977 · 104 citations

Advertising, Targeted Advertising, Management +7

An experiment on Consumer Dissonance

Robert J. Holloway · Journal of Marketing · 1967 · 48 citations

Behavioral Decision Making, Consumer Study, Dissonant-producing Factors +21

The Consumer and His Alternatives: An Experimental Approach

Lee K. Anderson, James R. Taylor, Robert J. Holloway · Journal of Marketing Research · 1966 · 38 citations

Behavioral Decision Making, Consumer Research, Anderson Experiment +22

Marketing in a Changing Environment

William H. Cunningham, Robert J. Holloway, Robert S. Hancock · Journal of Marketing · 1974 · 35 citations

Interactive Marketing, History Of Marketing, Management +5

An Experiment on Consumer Dissonance

Robert J. Holloway · Journal of Marketing · 1967 · 24 citations

Behavioral Decision Making, Consumer Study, Dissonant-producing Factors +21

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