Statistics
Publications
3
Citations
144
H-Index
3
Active since
2002
Affiliations
University of Ulster(Current)
Peter Mudie is an author at University of Ulster specializing in business, marketing, and marketing management.
Publications per year
2002–2003
3
3
Internal customer: by design or by default
Peter Mudie · European Journal of Marketing · 2003 · 74 citations
An Exploratory Study of Consumption Emotion in Services
Peter Mudie, Angela Cottam, Robert Raeside · Service Industries Journal · 2003 · 49 citations
Business, Marketing, Psychology +17
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