Concepedia

Aruna Polisetty

AP

15

Publications

444

Citations

12

H-Index

2018

Active since

Affiliations

Symbiosis International University(Current)

Vellore Institute of Technology University

Qatar University

GITAM University

Aston University

Aruna Polisetty is an author at Symbiosis International University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorEducationPsychologyConsumer ResearchMotivationTechnologySocial Sciences

Publications per year

2018–2024

15

Publications

15

What Determines AI Adoption in Companies? Mixed-Method Evidence

Aruna Polisetty, Debarun Chakraborty, G. Sowmya et al. · Journal of Computer Information Systems · 2023 · 94 citations

Innovation Management, Artificial Intelligence, Organizational Communication +15

Use of metaverse in socializing: Application of the big five personality traits framework

G. Sowmya, Debarun Chakraborty, Aruna Polisetty et al. · Psychology and Marketing · 2023 · 76 citations · Full text

Innovation Adoption, Big Five, Emerging Media +26

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective

Debarun Chakraborty, Aruna Polisetty, Nripendra P. Rana · Technological Forecasting and Social Change · 2024 · 70 citations

Customer Satisfaction, Online Customer Behavior, Consumer Study +10

Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases

Debarun Chakraborty, Aruna Polisetty, G. Sowmya et al. · Journal of Retailing and Consumer Services · 2024 · 47 citations

Advertising, Enhancing Consumer Engagement, Digital Marketing +14

Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation

Aruna Polisetty, Debarun Chakraborty, Hari Babu Singu et al. · Journal of Environmental Management · 2024 · 23 citations

Behavioral Sciences, Sustainable Consumption, Environmental Behavior +13

Rows per page

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