Concepedia

G. Sowmya

GS

6

Publications

251

Citations

6

H-Index

2023

Active since

Affiliations

Symbiosis International University(Current)

Vellore Institute of Technology University

Aston University

G. Sowmya is an author at Symbiosis International University specializing in social computing, marketing, and user experience.

Top concepts

EducationMarketingManagementUser ExperienceSocial ComputingArtsDesignHealthCultureBusiness

Publications per year

2023–2024

6

Publications

6

What Determines AI Adoption in Companies? Mixed-Method Evidence

Aruna Polisetty, Debarun Chakraborty, G. Sowmya et al. · Journal of Computer Information Systems · 2023 · 94 citations

Innovation Management, Artificial Intelligence, Organizational Communication +15

Use of metaverse in socializing: Application of the big five personality traits framework

G. Sowmya, Debarun Chakraborty, Aruna Polisetty et al. · Psychology and Marketing · 2023 · 76 citations · Full text

Innovation Adoption, Big Five, Emerging Media +26

Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases

Debarun Chakraborty, Aruna Polisetty, G. Sowmya et al. · Journal of Retailing and Consumer Services · 2024 · 47 citations

Advertising, Enhancing Consumer Engagement, Digital Marketing +14

Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications

G. Sowmya, Debarun Chakraborty, Aruna Polisetty et al. · Journal of Retailing and Consumer Services · 2024 · 12 citations

Culture, User Gratifications, Engineering +13

Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM

Aruna Polisetty, G. Sowmya, Subhajit Pahari · Cogent Business & Management · 2023 · 11 citations · Full text

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