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Publications
1
Citations
26
H-Index
Active since
2016
Nida Khizar is an author specializing in brand awareness, integrated marketing, and brand management.
Top concepts
BusinessMarketingManagementBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer ResearchIntegrated MarketingMarketing Management
Publications per year
2016–2016
EFFECT OF INTEGRATED MARKETING COMMUNICATION COMPONENTS ON BRAND AWARENESS AND CUSTOMER LOYALTY IN BEVERAGE SECTOR
Nida Khizar, Saira Farooqi, Maryam Rehmat et al. · Paradigms · 2016 · 26 citations · Full text
Intense Competition, Pakistan Beverage Sector, Management +12
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