Concepedia

Dong Hyun Yoon

DH

2

Publications

22

Citations

2

H-Index

2015

Active since

Dong Hyun Yoon is an author specializing in brand equity, brand loyalty, and social impact.

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Publications per year

2015–2015

2

Publications

2

Effects of Brand Experience and Product Involvement on Brand Loyalty for Vietnamese Consumers

Renee B. Kim, Dong Hyun Yoon, Chao Yan et al. · DLSU Business & Economics Review · 2015 · 11 citations · Full text

Effects of brand experience on brand trust, brand satisfaction & brand loyalty: building SPA brands in south korea

Renee B. Kim, Dong Hyun Yoon, Chao Yan · Actual Problems of Economics · 2015 · 11 citations

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