Ornlatcha Sivarak

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chih‐Cheng Chen, Asif Khan, Tanaporn Hongsuchon et al. · International Journal of Environmental Research and Public Health · 2021 · 116 citations · Full text

Modeling the Consumers’ Flow Experience in E-commerce: The Integration of ECM and TAM with the Antecedents of Flow Experience

Athapol Ruangkanjanases, Asif Khan, Ornlatcha Sivarak et al. · SAGE Open · 2024 · 96 citations · Full text

Customer Experience, Customer Satisfaction, Flow Experience +22

Innovation Management in Cultural Heritage Tourism: Experience from the Amphawa Waterfront Community, Thailand

Malinvisa Sakdiyakorn, Ornlatcha Sivarak · Asia Pacific Journal of Tourism Research · 2015 · 35 citations

Tourism Management, Tourism Supply, Cultural Heritage +17

Using Multilayer Perceptron Neural Network to Assess the Critical Factors of Traffic Accidents

Athapol Ruangkanjanases, Ornlatcha Sivarak, Zi-Jie Weng et al. · HighTech and Innovation Journal · 2024 · 34 citations · Full text

Engineering, Machine Learning, Traffic Accident Data +22

Creating behavioral engagement among higher education’s prospective students through social media marketing activities: The role of brand equity as mediator

Athapol Ruangkanjanases, Ornlatcha Sivarak, Ardy Wibowo et al. · Frontiers in Psychology · 2022 · 26 citations · Full text