Athapol Ruangkanjanases

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Ardy Wibowo, Shih‐Chih Chen, Uraiporn Wiangin et al. · Sustainability · 2020 · 351 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +23

Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

Xin Lin, Shu-Chen Chang, Tung‐Hsiang Chou et al. · International Journal of Environmental Research and Public Health · 2021 · 122 citations · Full text

The Role of Corporate Social Responsibility and Corporate Image in Times of Crisis: The Mediating Role of Customer Trust

Chih‐Cheng Chen, Asif Khan, Tanaporn Hongsuchon et al. · International Journal of Environmental Research and Public Health · 2021 · 116 citations · Full text

Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior

Athapol Ruangkanjanases, Jun‐Jer You, Shih-Wen Chien et al. · Frontiers in Psychology · 2020 · 109 citations · Full text

Customer Satisfaction, Socially Responsible Product, Green Marketing +21

Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality

Untung Rahardja, Tanaporn Hongsuchon, Taqwa Hariguna et al. · Sustainability · 2021 · 106 citations · Full text

Customer Satisfaction, Consumer Research, Sustainable Value Creation +18