Statistics
Publications
5
Citations
867
H-Index
5
Active since
1954
Affiliations
Cornell University(Current)
John M. Rathmell is an author at Cornell University specializing in business, marketing, and marketing management.
Publications per year
1954–1975
5
5
John M. Rathmell · Journal of Marketing · 1966 · 429 citations
Marketing in the Service Sector
Persis Emmett Rockwood, John M. Rathmell · Journal of Marketing · 1975 · 268 citations
John M. Rathmell · Journal of Marketing · 1966 · 115 citations
John M. Rathmell · Journal of Marketing · 1954 · 10 citations
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