John M. Rathmell - Concepedia

Author

John M. Rathmell

Also Known As

J. M. Rathmell, John M. Rathmell

Publications

880

Citations

H-Index

Concepts

All Affiliations

John M. Rathmell is an author at Cornell University specializing in marketing, consumer research, and marketing strategy.

#	Concept	H-Index	Publications	Citations
1	Marketing	5	5	866
2	Management	4	4	821
3	Business	3	3	554
4	Art History	1	1	10
5	Economics	1	1	10

John M. Rathmell

Publications

866

Citations

H-Index

Page 1

	Year	Citations
What is Meant by Services? John M. Rathmell Journal of Marketing Customer SatisfactionServices ManagementConsumer ResearchMarketing DisciplineService Quality	1966	429
Marketing in the Service Sector Persis Emmett Rockwood, John M. Rathmell Journal of Marketing Customer SatisfactionService ResearchService StudyManagementMarketing	1975	267
What Is Meant by Services? John M. Rathmell Journal of Marketing Customer SatisfactionServices ManagementConsumer ResearchMarketing DisciplineService Quality	1966	115
Mathematical Models and Methods in Marketing. John M. Rathmell, Frank M. Bass Journal of the American Statistical Association MarketingMarketing TheoryMathematical ModelsConsumer Research	1962	45
The Commercial Exhibit John M. Rathmell Journal of Marketing Periodic DisplayCultural HeritageConsumer ResearchVisual ArtsMarket Analysis	1954	10

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