Concepedia

Author

John M. Rathmell

Also Known As

J. M. Rathmell, John M. Rathmell

19

Publications

880

Citations

6

H-Index

25

Concepts

All Affiliations

JM

About

John M. Rathmell is an author at Cornell University specializing in marketing, consumer research, and marketing strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Marketing

5

5

866

2

Management

4

4

821

3

Business

3

3

554

4

Art History

1

1

10

5

Economics

1

1

10