Statistics
Publications
3
Citations
74
H-Index
3
Active since
1984
Affiliations
Oxford Brookes University(Current)
Neil Brooks is an author at Oxford Brookes University specializing in business, marketing management, and performance measurement.
Publications per year
1984–2012
3
3
Judging marketing mix effectiveness
Neil Brooks, Lyndon Simkin · Marketing Intelligence & Planning · 2012 · 28 citations
Measuring marketing effectiveness: an agenda for SMEs
Neil Brooks, Lyndon Simkin · The Marketing Review · 2011 · 19 citations · Full text
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