Concepedia

MinChung Kim

MK

Statistics

Publications

2

Citations

420

H-Index

2

Active since

2006

Affiliations

The University of Texas at Austin(Current)

MinChung Kim is an author at The University of Texas at Austin specializing in marketing communication, accounting, and business strategy.

Top concepts

Publications per year

2006–2011

2

Publications

2

Advertising, Research and Development, and Systematic Risk of the Firm

Leigh McAlister, Raji Srinivasan, MinChung Kim · Journal of Marketing · 2006 · 338 citations

, , +14

Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising

MinChung Kim, Leigh McAlister · Journal of Marketing · 2011 · 82 citations

, , +20

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