Concepedia

E. H. Bonfield

EH

9

Publications

712

Citations

9

H-Index

1974

Active since

Affiliations

Temple University(Current)

Columbia University

E. H. Bonfield is an author at Temple University specializing in marketing, business, and consumer research.

Top concepts

BusinessMarketingConsumer ResearchManagementPsychologyConsumer BehaviorBehavioral ScienceCustomer SatisfactionBehavioral Decision MakingBrand Awareness

Publications per year

1974–1992

9

Publications

9

The Fishbein Extended Model and Consumer Behavior

Michael J. Ryan, E. H. Bonfield · Journal of Consumer Research · 1975 · 281 citations

Customer Satisfaction, “ Behavioral Intentions, Behavioral Decision Making +19

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

E. H. Bonfield · Journal of Marketing Research · 1974 · 129 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

Fishbein's Intentions Model: A Test of External and Pragmatic Validity

Michael J. Ryan, E. H. Bonfield · Journal of Marketing · 1980 · 104 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +22

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

E. H. Bonfield · Journal of Marketing Research · 1974 · 52 citations

Personal Norm, Brand Purchase Behavior, Business +9

Fishbein's Intentions Model: A Test of External and Pragmatic Validity

Michael J. Ryan, E. H. Bonfield · Journal of Marketing · 1980 · 47 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +22

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