Jia‐Jhou Wu - Concepedia

Author

Jia‐Jhou Wu

National Taichung University of Science and Technology

Also Known As

Jia-Jhou Wu, Jia‐Jhou Wu

Publications

293

Citations

H-Index

Concepts

All Affiliations

National Taichung University of Science and Technology National Taiwan University of Science and Technology National Taipei University of Business

About

Jia‐Jhou Wu is an author at National Taichung University of Science and Technology specializing in digital marketing, interactive marketing, and communication.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	3	3	270
2	Communication	3	3	270
3	Arts	2	2	217
4	Business	1	1	53
5	Cognitive Science	1	1	193

Jia‐Jhou Wu

Publications

285

Citations

H-Index

Page 1

	Year	Citations
The effects of visual information in eWOM communication Tom M.Y. Lin, Kuan‐Yi Lu, Jia‐Jhou Wu Journal of Research in Interactive Marketing Digital MarketingConsumer ResearchCognitionCommunicationOnline Customer Behavior	2012	193
Exploring customer sentiment regarding online retail services: A topic-based approach Jia‐Jhou Wu, Sue‐Ting Chang Journal of Retailing and Consumer Services Customer ExperienceCustomer SatisfactionOnline Customer BehaviorDigital MarketingInteractive Marketing	2020	53
A content-based metric for social media influencer marketing Sue‐Ting Chang, Jia‐Jhou Wu Industrial Management & Data Systems Social Media UsersDigital MarketingBrand StrategyConsumer ResearchSocial Influence	2023	24
Examining how coolness of service robots influences customers' delight: mediating role of perceived values Jia‐Jhou Wu, Sue‐Ting Chang, Yung-Ping Lin, Journal of Hospitality and Tourism Insights	2023	15

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