Jia‐Jhou Wu

Publications

285

Citations

H-Index

2012

Active since

Affiliations

National Taichung University of Science and Technology(Current)

National Taiwan University of Science and Technology

National Taipei University of Business

Jia‐Jhou Wu is an author at National Taichung University of Science and Technology specializing in digital marketing, interactive marketing, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchDigital MarketingInteractive MarketingArtsMedia MarketingConsumer BehaviorMarketing Insights

Publications per year

2012–2023

Publications

The effects of visual information in eWOM communication

Tom M.Y. Lin, Kuan‐Yi Lu, Jia‐Jhou Wu · Journal of Research in Interactive Marketing · 2012 · 193 citations

Digital Marketing, Consumer Research, Cognition +26

Exploring customer sentiment regarding online retail services: A topic-based approach

Jia‐Jhou Wu, Sue‐Ting Chang · Journal of Retailing and Consumer Services · 2020 · 53 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +10

A content-based metric for social media influencer marketing

Sue‐Ting Chang, Jia‐Jhou Wu · Industrial Management & Data Systems · 2023 · 24 citations · Full text

Social Media Users, Digital Marketing, Brand Strategy +25

Examining how coolness of service robots influences customers' delight: mediating role of perceived values

Jia‐Jhou Wu, Sue‐Ting Chang, Yung-Ping Lin et al. · Journal of Hospitality and Tourism Insights · 2023 · 15 citations

Rows per page

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