Concepedia
Statistics
Publications
1
Citations
11
H-Index
Active since
1996
van M Birgelen is an author specializing in international services marketing, multiculturalism, and ethnocentric perception.
Publications per year
1996–1996
Ain't it much, if it ain't Dutch?: An application of the consumer ethnocentrism concept to international services in The Netherlands
Martin Wetzels, de J.C. Ruyter, van M Birgelen · TU/e Research Portal · 1996 · 11 citations
Business, International Business, Marketing +10
1–1 of 1