Concepedia
Statistics
Publications
2
Citations
26
H-Index
Active since
1996
de J.C. Ruyter is an author specializing in business, marketing, and consumer behavior.
Publications per year
1996–1996
On the relationship between perceived service quality and behavioral intentions: a cross-sectional perspective
de J.C. Ruyter, Martin Wetzels, J.M.M. Bloemer · TU/e Research Portal · 1996 · 15 citations
Business, Marketing, Marketing Management +14
Ain't it much, if it ain't Dutch?: An application of the consumer ethnocentrism concept to international services in The Netherlands
Martin Wetzels, de J.C. Ruyter, van M Birgelen · TU/e Research Portal · 1996 · 11 citations
Business, International Business, Marketing +10
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