Kuan-Yin Lee

Publications

Citations

H-Index

2007

Active since

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Kuan-Yin Lee is an author at National Kaohsiung First University of Science and Technology specializing in business, customer satisfaction, and brand equity.

ORCID

Top concepts

BusinessMarketingManagementBrand EquityBrand LoyaltyBrand AwarenessBrand ManagementConsumer BehaviorConsumer ResearchCustomer Satisfaction

Publications per year

2007–2010

Publications

Trust, Satisfaction and Commitment- On Loyalty to International Retail Service Brands

Kuan-Yin Lee, Hui‐Ling Huang, Yin-Chiech Hsu · Asia Pacific Management Review · 2007 · 51 citations

Communication and Brand Knowledge as Determinants of Retail Service Brand Loyalty- an Empirical Test in a Multiple Retail Service Brand Context

Kuan-Yin Lee, Yin-Chiech Hsu · Journal of global business and technology · 2010 · 10 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

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