Concepedia

Yin-Chiech Hsu

YH

3

Publications

76

Citations

3

H-Index

2007

Active since

Affiliations

National Kaohsiung First University of Science and Technology(Current)

Yin-Chiech Hsu is an author at National Kaohsiung First University of Science and Technology specializing in tourism, visual arts, and animation.

Top concepts

CultureTourismBusinessAnimationMarketingManagementVisual ArtsBrand EquityBrand LoyaltyBrand Awareness

Publications per year

2007–2012

3

Publications

3

Trust, Satisfaction and Commitment- On Loyalty to International Retail Service Brands

Kuan-Yin Lee, Hui‐Ling Huang, Yin-Chiech Hsu · Asia Pacific Management Review · 2007 · 51 citations

Cartoon animation involvement and destination image

Yozo Kasai, Yin-Chiech Hsu · Journal of Information and Optimization Sciences · 2012 · 15 citations

Movie-induced Tourism, Culture, Tourism Management +11

Communication and Brand Knowledge as Determinants of Retail Service Brand Loyalty- an Empirical Test in a Multiple Retail Service Brand Context

Kuan-Yin Lee, Yin-Chiech Hsu · Journal of global business and technology · 2010 · 10 citations

Customer Experience, Customer Satisfaction, Consumer Research +16

Rows per page

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