Concepedia

Yogesh Mungra

YM

4

Publications

109

Citations

4

H-Index

2019

Active since

Affiliations

Mudra Institute of Communications Ahmedabad(Current)

Nirma University

Yogesh Mungra is an author at Mudra Institute of Communications Ahmedabad specializing in management, marketing, and relationship marketing.

Top concepts

BusinessMarketingManagementRelationship MarketingBusiness StrategyCustomer SatisfactionOrganizational BehaviorStructural Equation ModelingClient-supplier RelationshipsBranding

Publications per year

2019–2023

4

Publications

4

The mediating effect of satisfaction on trust-commitment and relational outcomes in manufacturer–supplier relationship

Yogesh Mungra, Prabhat Kumar Yadav · Journal of Business and Industrial Marketing · 2019 · 63 citations

Total Quality Management, Customer Satisfaction, Client-supplier Relationships +16

Past, present and future of research in <i>relationship marketing</i> - a machine learning perspective

Kallol Das, Yogesh Mungra, Anuj Sharma et al. · Marketing Intelligence & Planning · 2022 · 19 citations

Marketing Analytics, Customer Satisfaction, Rm Research +18

Effect of social capital and transaction cost on multifaceted opportunism in manufacturer-supplier relationship

Yogesh Mungra, Prabhat Kumar Yadav · Journal of Business and Industrial Marketing · 2022 · 14 citations

Client-supplier Relationships, Multifaceted Opportunism, Transaction Cost +21

Impact of Digital Competence on Employees’ Flourishing Through Basic Psychological Needs Satisfaction

Yogesh Mungra, Ritu Srivastava, Anuj Sharma et al. · Journal of Computer Information Systems · 2023 · 13 citations

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