Concepedia

Syamsulang Sarifuddin

SS

Statistics

Publications

4

Citations

364

H-Index

4

Active since

2014

Affiliations

GIFT University(Current)

University of Malaya

Syamsulang Sarifuddin is an author at GIFT University specializing in marketing, consumer behavior, and business.

Publications per year

2014–2015

4

Publications

4

Customer satisfaction and loyalty in Malaysian Islamic banks:a PAKSERV investigation

Muahmmad Kashif, Sharifah Suzana Wan Shukran, Mohsin Abdur Rehman et al. · International Journal of Bank Marketing · 2015 · 130 citations

Business, Marketing, Marketing Management +17

Charity donation: intentions and behaviour

Muhammad Kashif, Syamsulang Sarifuddin, Azizah Hassan · Marketing Intelligence & Planning · 2015 · 130 citations

Public Affairs, Marketing, Social Psychology +15

BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND

Muhammad Kashif, Siti Zakiah Melatu Samsi, Syamsulang Sarifuddin · Revista de Administração de Empresas · 2015 · 60 citations · Full text

Business, Marketing, Tourism Management +15

PAKSERV – measuring higher education service quality in a collectivist cultural context

Muhammad Kashif, T. Ramayah, Syamsulang Sarifuddin · Total Quality Management & Business Excellence · 2014 · 44 citations

Business, Higher Education, Marketing +17

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