Concepedia

James Fitchett

JF

Statistics

Publications

34

Citations

1.5K

H-Index

23

Active since

2000

Affiliations

University of Leicester(Current)

University of Exeter

University of Nottingham

University of Southern Denmark

Aalborg University

James Fitchett is an author at University of Leicester specializing in marketing, consumer research, and consumer culture.

Top concepts

MarketingConsumer ResearchConsumer CultureConsumer BehaviorManagementCultureBusinessMarketing InsightsArtsBranding

Publications per year

2000–2022

34

Publications

34

Identity, consumption and narratives of socialization

Avi Shankar, Richard Elliott, James Fitchett · Marketing Theory · 2009 · 177 citations · Full text

Social Identity, Culture, Personal Identity +15

Greening Capitalism: Opportunities for a Green Commodity

Andrea Prothero, James Fitchett · Journal of Macromarketing · 2000 · 162 citations

Naive Ecological Romanticism, Green Marketing, Engineering +19

The evolution of conspicuous consumption

Georgios Patsiaouras, James Fitchett · Journal of Historical Research in Marketing · 2012 · 100 citations

Superior Social Class, Consumer Research, Brand Strategy +20

Heaven knows I'm miserable now

Avi Shankar, Julie M. Whittaker, James Fitchett · Marketing Theory · 2006 · 86 citations

Consumer Research, Human Condition, Happiness +18

Myth and ideology in consumer culture theory

James Fitchett, Georgios Patsiaouras, Andrea Davies · Marketing Theory · 2014 · 85 citations · Full text

Consumer Research, Education, Consumer Culture Theory +18

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