Concepedia

Author

Lisanne Bouten

Eindhoven University of Technology

Also Known As

Lisanne Bouten, Lisanne M. Bouten

4

Publications

54

Citations

1

H-Index

13

Concepts

All Affiliations

Eindhoven University of Technology
LB

About

Lisanne Bouten is an author at Eindhoven University of Technology specializing in interactive marketing, brand strategy, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Health Sciences

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3

Management

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Marketing

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Brand Strategy

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54

Lisanne Bouten

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1

Publications

54

Citations

1

H-Index

YearCitations

The Impact of Fit Measures on the Consumer Evaluation of New Co-Branded Products*

Lisanne Bouten, Dirk Snelders, Erik Jan Hultink

Journal of Product Innovation Management

2011

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