Concepedia

Hsin-Hui Lee

HL

2

Publications

64

Citations

2

H-Index

2019

Active since

Affiliations

Chung Shan Medical University(Current)

Hsin-Hui Lee is an author at Chung Shan Medical University specializing in interactive marketing, marketing communication, and advertising.

Top concepts

ArtsMarketingManagementAdvertisingSocial MediaCommunicationConsumer BehaviorConsumer ResearchInteractive MarketingMarketing Communication

Publications per year

2019–2021

2

Publications

2

Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

Hsin-Hui Lee, Chia-Hsing Liang, Shu‐Yi Liao et al. · Sustainability · 2019 · 33 citations · Full text

Consumer Purchasing Behaviors, Customer Satisfaction, Digital Marketing +24

How do internet memes affect brand image?

Hsu-Ju Teng, Chi-Feng Lo, Hsin-Hui Lee · Online Information Review · 2021 · 31 citations

Social Media, Brand Equity, Advertising +14

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