Concepedia

Chia-Hsing Liang

CL

2

Publications

170

Citations

2

H-Index

2019

Active since

Affiliations

Chung Shan Medical University(Current)

National Chung Hsing University

Chung Shan Medical University Hospital

Chia-Hsing Liang is an author at Chung Shan Medical University specializing in consumer decision making, digital marketing, and purchase intention.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionConsumer Decision MakingArtsHealth

Publications per year

2019–2020

2

Publications

2

Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services

Han‐Shen Chen, Chia-Hsing Liang, Shu‐Yi Liao et al. · Sustainability · 2020 · 137 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Study +23

Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

Hsin-Hui Lee, Chia-Hsing Liang, Shu‐Yi Liao et al. · Sustainability · 2019 · 33 citations · Full text

Consumer Purchasing Behaviors, Customer Satisfaction, Digital Marketing +24

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