2
Publications
94
Citations
2
H-Index
2018
Active since
Affiliations
Hsu-Ju Teng is an author at Chung Shan Medical University specializing in consumer behavior, management, and marketing.
Top concepts
MarketingManagementCommunicationConsumer BehaviorConsumer ResearchInteractive MarketingArtsBusinessE-businessAdvertising
Publications per year
2018–2021
2
2
How do internet memes affect brand image?
Hsu-Ju Teng, Chi-Feng Lo, Hsin-Hui Lee · Online Information Review · 2021 · 31 citations
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