Concepedia

Baek Jung Kim

BJ

Statistics

Publications

3

Citations

136

H-Index

3

Active since

2017

Affiliations

University of British Columbia(Current)

McGill University

Baek Jung Kim is an author at University of British Columbia specializing in consumer behavior, behavioral incentives, and market share drivers.

Publications per year

2017–2021

3

Publications

3

Frustration-Based Promotions: Field Experiments in Ride-Sharing

Maxime C. Cohen, Michael D. Fiszer, Baek Jung Kim · Management Science · 2021 · 52 citations

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The Pareto rule for frequently purchased packaged goods: an empirical generalization

Baek Jung Kim, Vishal Singh, Russell S. Winer · Marketing Letters · 2017 · 46 citations

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Frustration-Based Promotions: Field Experiments in Ride-Sharing

Maxime C. Cohen, Michael-David Fiszer, Baek Jung Kim · SSRN Electronic Journal · 2018 · 38 citations · Full text

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