Concepedia

Theresa Maria Rausch

TM

10

Publications

995

Citations

10

H-Index

2020

Active since

Affiliations

University of Bayreuth(Current)

Theresa Maria Rausch is an author at University of Bayreuth specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchFashionBusinessEngineeringConsumer BehaviorSustainable DevelopmentEconomicsData Science

Publications per year

2020–2022

10

Publications

10

Bridge the gap: Consumers’ purchase intention and behavior regarding sustainable clothing

Theresa Maria Rausch, Cristopher Siegfried Kopplin · Journal of Cleaner Production · 2020 · 484 citations

Consumer Decision Making, Consumer Uncertainty, Consumer Culture +10

Does sustainability really matter to consumers? Assessing the importance of online shop and apparel product attributes

Theresa Maria Rausch, Daniel Baier, Stefanie Wening · Journal of Retailing and Consumer Services · 2021 · 110 citations

Online Customer Behavior, Interactive Marketing, Apparel Product Attributes +10

The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective

Daniel Baier, Theresa Maria Rausch, Timm F. Wagner · Sustainability · 2020 · 92 citations · Full text

Sustainable Consumption, Green Marketing, Segmented Kano Perspective +19

The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z

Benedikt M. Brand, Theresa Maria Rausch, Jannika Brandel · Sustainability · 2022 · 67 citations · Full text

Sustainable Consumption, Green Marketing, Behavioral Decision Making +24

Above and beyond meat: the role of consumers’ dietary behavior for the purchase of plant-based food substitutes

Cristopher Siegfried Kopplin, Theresa Maria Rausch · Review of Managerial Science · 2021 · 49 citations · Full text

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