Concepedia

Gan See Khem

GS

2

Publications

31

Citations

2

H-Index

1986

Active since

Affiliations

National University of Singapore(Current)

Gan See Khem is an author at National University of Singapore specializing in marketing, business, and management.

Top concepts

BusinessMarketingTourismStrategyManagementConsumer BehaviorConsumer ResearchMarketing InsightsCustomer SatisfactionDestination Marketing

Publications per year

1986–1988

2

Publications

2

Measuring the Marketing Orientation of Retail Operations of International Banks

James M. McCullough, Lim Ser Heng, Gan See Khem · International Journal of Bank Marketing · 1986 · 21 citations

Customer Experience, Customer Satisfaction, Marketing Orientation +12

Strategies for tourism in Singapore

Wong Kwei Cheong, Gan See Khem · Long Range Planning · 1988 · 10 citations

Tourism Performance, Destination Marketing, Tourism Competitiveness +5

Rows per page

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