Concepedia

Lim Ser Heng

LS

1

Publications

21

Citations

1

H-Index

1986

Active since

Affiliations

National University of Singapore(Current)

Lim Ser Heng is an author at National University of Singapore specializing in marketing insights, management, and customer satisfaction.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsCustomer SatisfactionInternational MarketingConsumer Decision Making

Publications per year

1986–1986

1

Publications

1

Measuring the Marketing Orientation of Retail Operations of International Banks

James M. McCullough, Lim Ser Heng, Gan See Khem · International Journal of Bank Marketing · 1986 · 21 citations

Customer Experience, Customer Satisfaction, Marketing Orientation +12

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