Concepedia
Statistics
Publications
6
Citations
392
H-Index
Active since
2015
Affiliations
University of Suwon(Current)
University of Tennessee at Knoxville
Dong-Hwan Yoon is an author at University of Suwon specializing in marketing, consumer behavior, and persuasion.
Publications per year
2015–2020
Tourist motivation: an integral approach to destination choices
Chang-Keun Yoo, Dong-Hwan Yoon, Eerang Park · Tourism Review · 2018 · 116 citations
Management, Psychology, Social Psychology +17
Environmental management strategy and organizational citizenship behaviors in the hotel industry
Dong-Hwan Yoon, Jichul Jang, Junghoon Lee · International Journal of Contemporary Hospitality Management · 2016 · 90 citations
Management, Environmental Management, Organizational Behavior +10
Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising
Dong-Hwan Yoon, Youn‐Kyung Kim · Journal of Hospitality Marketing & Management · 2015 · 77 citations
Business, Marketing, Social Psychology +14
How can hotels’ green advertising be persuasive to consumers? An information processing perspective
Dong-Hwan Yoon, Youn‐Kyung Kim, Rachel J.C. Fu · Journal of Hospitality and Tourism Management · 2020 · 48 citations
Business, Communication, Marketing +14
A Green Shadow: The Influence of Hotel Customers' Environmental Knowledge and Concern on Green Marketing Skepticism and Behavioral Intentions
Dong-Hwan Yoon, Rachel J. C. Chen · Tourism Analysis · 2017 · 33 citations
Management, Marketing, Marketing Management +10
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