Concepedia

Sigmund Grønmo

SG

Statistics

Publications

6

Citations

123

H-Index

6

Active since

1977

Affiliations

Institute for Social Research(Current)

Sigmund Grønmo is an author at Institute for Social Research specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral EconomicsConsumer Decision MakingGenderHealthEconomics

Publications per year

1977–1991

6

Publications

6

Factors Moderating Advertising Effectiveness As Reflected in 333 Tested Advertisements

Kjell Grønhaug, Olav Andreas Kvitastein, Sigmund Grønmo · Journal of Advertising Research · 1991 · 30 citations

Consumer power: Enabling and limiting factors

Sigmund Grønmo, Folke Ölander · Journal of Consumer Policy · 1991 · 26 citations

Consumer Decision Making, Consumer Power, Management +7

The Time Dimension of Shopping Behavior: Some Empirical Findings

Johan Arndt, Sigmund Grønmo · ACR North American Advances · 1977 · 22 citations

Behavioral Sciences, Behavioral Decision Making, Management +6

Concepts of Time: Some Implications For Consumer Research

Sigmund Grønmo · ACR North American Advances · 1989 · 19 citations

Consumer Decision Making, Health Sciences, Consumer Science +8

Increasing equality in household work: patterns of time-use change in Norway

Sigmund Grønmo, Susan Lingsom · European Sociological Review · 1986 · 15 citations

Women Empowerment, Labor Market Participation, Social Sciences +19

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