Concepedia

Rob Kim Marjerison

RK

13

Publications

364

Citations

12

H-Index

2018

Active since

Affiliations

Wenzhou-Kean University(Current)

University of Warwick

International School of Management

Rob Kim Marjerison is an author at Wenzhou-Kean University specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchEconomicsEntrepreneurshipBusiness StrategySocial InnovationStrategic Management

Publications per year

2018–2025

13

Publications

13

AI in E-Commerce: Application of the Use and Gratification Model to The Acceptance of Chatbots

Rob Kim Marjerison, Youran Zhang, Hanyi Zheng · Sustainability · 2022 · 76 citations · Full text

Customer Satisfaction, Chatbot, Digital Marketing +28

The nature of crowdfunding in China: initial evidence

Zaiyu Huang, Candy Lim Chiu, Mo Sha et al. · Asia Pacific Journal of Innovation and Entrepreneurship · 2018 · 53 citations · Full text

Regulatory Landscape, Startup Ecosystem, Start-up Crowdfunding +16

Supply Chain Sustainability during COVID-19: Last Mile Food Delivery in China

Yinan Lin, Rob Kim Marjerison, Jeong-Hwan Choi et al. · Sustainability · 2022 · 42 citations · Full text

Supply Chain Sustainability, Agricultural Economics, Consumer Research +30

The Effects of Morality and Positivity on Social Entrepreneurial Intention

Jeong-Hwan Choi, Kihwan Kim, Rob Kim Marjerison et al. · Journal of Social Entrepreneurship · 2021 · 27 citations

Creating Sustainable Organizations through Knowledge Sharing and Organizational Agility: Empirical Evidence from China

Rob Kim Marjerison, Matthew Andrews, George Kuan · Sustainability · 2022 · 26 citations · Full text

Knowledge Creation, Project Management, Education +20

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