Concepedia

Dong-Jenn Yang

DY

Statistics

Publications

7

Citations

97

H-Index

7

Active since

2010

Affiliations

I-Shou University(Current)

Dong-Jenn Yang is an author at I-Shou University specializing in marketing, marketing management, and social sciences.

Publications per year

2010–2019

7

Publications

7

Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Dong-Jenn Yang · Social Marketing Quarterly · 2018 · 20 citations

Social Sciences, Communication, Psychology +17

Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan

Dong-Jenn Yang, Jay M. Wu, Kuan-I Wang · 2010 · 18 citations

Business, Marketing, Marketing Management +9

In-Store Promotional Mix and the Effects on Female Consumer Buying Decisions in Relation to Cosmetic Products

Dong-Jenn Yang, Chull-Young Lee · Econstor (Econstor) · 2016 · 16 citations · Full text

Business, Marketing, Marketing Management +15

The Communication Effects of Audience Situation and Message Framing on Smoking Cessation

Dong-Jenn Yang · SSRN Electronic Journal · 2013 · 12 citations · Full text

Social Sciences, Communication, Health Behavior +14

Transfer Effects: Exploring The Relationship Between Celebrity And Brand

Dong-Jenn Yang, Jyue-Yu Lo, Sheng Wang · 2012 · 11 citations

Business, Marketing, Marketing Management +14

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