Jyue-Yu Lo

Statistics

Publications

Citations

166

H-Index

Active since

2009

Affiliations

National Yunlin University of Science and Technology(Current)

Jyue-Yu Lo is an author at National Yunlin University of Science and Technology specializing in marketing, service marketing strategy, and competitive advantage.

Publications per year

2009–2012

Publications

The determinants of new service development: Service characteristics, market orientation, and actualizing innovation effort

Chyi Jaw, Jyue-Yu Lo, Yi-Hsing Lin · Technovation · 2009 · 155 citations

Management, Innovation Management, Marketing +14

Transfer Effects: Exploring The Relationship Between Celebrity And Brand

Dong-Jenn Yang, Jyue-Yu Lo, Sheng Wang · 2012 · 11 citations

Business, Marketing, Marketing Management +14

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