Concepedia

RayeCarol Cavender

RC

Statistics

Publications

3

Citations

100

H-Index

3

Active since

2014

Affiliations

Virginia Tech(Current)

Ohio University

RayeCarol Cavender is an author at Virginia Tech specializing in brand building, brand equity, and marketing strategy.

ORCID

Top concepts

Publications per year

2014–2020

3

Publications

3

Transformative travel: Transformative learning through education abroad in a niche tourism destination

RayeCarol Cavender, Jason R. Swanson, Kendall Wright · Journal of Hospitality Leisure Sport & Tourism Education · 2020 · 45 citations

, , +7

Management of a luxury brand: dimensions and sub-variables from a case study of LVMH

RayeCarol Cavender, Doris H. Kincade · Journal of Fashion Marketing and Management · 2014 · 41 citations

, , +21

A luxury brand management framework built from historical review and case study analysis

RayeCarol Cavender, Doris H. Kincade · International Journal of Retail & Distribution Management · 2015 · 14 citations

, , +21

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