Leigh J. Maynard

U.S. Consumers’ Preference and Willingness to Pay for Country‐of‐Origin‐Labeled Beef Steak and Food Safety Enhancements

Kar Ho Lim, Wuyang Hu, Leigh J. Maynard et al. · Canadian Journal of Agricultural Economics/Revue canadienne d agroeconomie · 2012 · 140 citations

Agriculture, Agricultural Economics, Food Science +17

Functional Foods as a Value-Added Strategy: The Commercial Potential of "Cancer-Fighting" Dairy Products

Leigh J. Maynard, Sharon T. Franklin · Review of Agricultural Economics · 2003 · 101 citations

Agriculture, Food Science, Nutrition +14

A Taste for Safer Beef? How Much Does Consumers’ Perceived Risk Influence Willingness to Pay for Country‐of‐Origin Labeled Beef

Kar Ho Lim, Wuyang Hu, Leigh J. Maynard et al. · Agribusiness · 2013 · 79 citations

Agriculture, Agricultural Economics, Food Science +14

Market Potential for Locally Produced Meat Products

Leigh J. Maynard, Kenneth H. Burdine, A. Lee Meyer · AgEcon Search (University of Minnesota, USA) · 2003 · 40 citations · Full text

Agriculture, Marketing, Marketing Management +16

Tipping behavior in Canadian restaurants

Leigh J. Maynard, Malvern Mupandawana · International Journal of Hospitality Management · 2009 · 31 citations

Management, Hospitality Management, Consumer Behavior +8