Concepedia

Yuan Sun

YS

19

Publications

557

Citations

15

H-Index

2007

Active since

Affiliations

Pennsylvania State University(Current)

Xerox (United States)

University of Florida

Harvard University Press

Yuan Sun is an author at Pennsylvania State University specializing in human-computer interaction, engineering, and communication.

Top concepts

Human-computer InteractionEngineeringArtsCommunicationManagementUser ExperiencePsychologySocial SciencesComputer ScienceMechanism Design

Publications per year

2007–2025

19

Publications

19

Chatbot ads with a human touch: A test of anthropomorphism, interactivity, and narrativity

Yuan Sun, Jin Chen, S. Shyam Sundar · Journal of Business Research · 2023 · 76 citations

Chatbot, Engineering, Human Agent Interaction +12

Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

Heather Shoenberger, eunjin Kim, Yuan Sun · Journal of Advertising · 2021 · 75 citations

Activist Advertising, Digital Marketing, Consumer Research +22

Generative AI in the Wild: Prospects, Challenges, and Strategies

Yuan Sun, Eunchae Jang, Fenglong Ma et al. · 2024 · 45 citations · Full text

Artificial Intelligence, Creative Communications, Genai Capabilities +22

The Effects of Performance-Contingent Financial Incentives in Online Labor Markets

Ming Yin, Yiling Chen, Yuan Sun · Proceedings of the AAAI Conference on Artificial Intelligence · 2013 · 44 citations · Full text

Behavioral Decision Making, Market Design, Management +17

Monetary Interventions in Crowdsourcing Task Switching

Ming Yin, Yiling Chen, Yuan Sun · Proceedings of the AAAI Conference on Human Computation and Crowdsourcing · 2014 · 35 citations · Full text

Behavioral Decision Making, Communication, Different Types +22

Rows per page

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