Irene García Medina

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

Zahaira Fabiola González Romo, Irene García Medina, Noemí Plaza Romero · International Journal of Interactive Mobile Technologies (iJIM) · 2017 · 52 citations · Full text

Business, Marketing, Marketing Management +17

Fashion bloggers: communication tools for the fashion industry

Laura Esteban-Santos, Irene García Medina, Lindsey Carey et al. · Journal of Fashion Marketing and Management · 2018 · 49 citations

Social Sciences, Communication, Marketing +15

The importance of Facebook as an online social networking tool for companies

Pedro Álvaro Pereira Correia, Irene García Medina, Zahaira Fabiola González Romo et al. · International Journal of Accounting and Information Management · 2014 · 41 citations

Social Sciences, Communication, Marketing +11

SARS-CoV-2 omicron (B.1.1.529)-related COVID-19 sequelae in vaccinated and unvaccinated patients with cancer: results from the OnCovid registry

Alessio Cortellini, Josep Tabernero, Uma Mukherjee et al. · The Lancet Oncology · 2023 · 34 citations · Full text

Veterinary Medicine, Infectious Diseases, Oncology +12

Consumer–brand relationships within the luxury cosmetic domain

April Charlotte Hodge, Zahaira Fabiola González Romo, Irene García Medina et al. · Journal of Brand Management · 2015 · 19 citations · Full text

Business, Marketing, Marketing Management +14