Concepedia

Zahaira Fabiola González Romo

ZF

Statistics

Publications

5

Citations

148

H-Index

5

Active since

2014

Affiliations

Glasgow Caledonian University(Current)

Universitat Internacional de Catalunya

Universitat de Vic - Universitat Central de Catalunya

Zahaira Fabiola González Romo is an author at Glasgow Caledonian University specializing in marketing, marketing management, and communication.

Publications per year

2014–2020

5

Publications

5

Storytelling and Social Networking as Tools for Digital and Mobile Marketing of Luxury Fashion Brands

Zahaira Fabiola González Romo, Irene García Medina, Noemí Plaza Romero · International Journal of Interactive Mobile Technologies (iJIM) · 2017 · 52 citations · Full text

Business, Marketing, Marketing Management +17

The importance of Facebook as an online social networking tool for companies

Pedro Álvaro Pereira Correia, Irene García Medina, Zahaira Fabiola González Romo et al. · International Journal of Accounting and Information Management · 2014 · 41 citations

Social Sciences, Communication, Marketing +11

Consumer–brand relationships within the luxury cosmetic domain

April Charlotte Hodge, Zahaira Fabiola González Romo, Irene García Medina et al. · Journal of Brand Management · 2015 · 19 citations · Full text

Business, Marketing, Marketing Management +14

The Effect of Cosmetics Packaging Design on Consumers’ Purchase Decisions

Nada Bahgat Abdelazim Mohamed, Irene García Medina, Zahaira Fabiola González Romo · Indian Journal of Marketing · 2018 · 19 citations · Full text

Arts, Marketing, Marketing Management +17

Pharmaceutical influencers on Instagram and their communication during the Covid-19 pandemic crisis

Zahaira Fabiola González Romo, Sofia Iriarte Aguirre, Irene García Medina · Journal of Science Communication · 2020 · 17 citations · Full text

Social Sciences, Communication, Health Communication +15

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