Concepedia

Yan Yin Lee

YY

3

Publications

263

Citations

3

H-Index

2019

Active since

Affiliations

Universiti Tunku Abdul Rahman(Current)

Yan Yin Lee is an author at Universiti Tunku Abdul Rahman specializing in strategic management, business strategy, and management.

Top concepts

BusinessManagementBusiness StrategyStrategic ManagementEconomicsMarketingGlobalizationGlobal StrategyDigital MarketingTechnology Transfer

Publications per year

2019–2020

3

Publications

3

The Impact of Digitalization and Resources on Gaining Competitive Advantage in International Markets: Mediating Role of Marketing, Innovation and Learning Capabilities

Yan Yin Lee, Mohammad Falahat · Technology Innovation Management Review · 2019 · 129 citations · Full text

Digital Business, International Economics, Digital Marketing +25

Drivers of digital adoption: a multiple case analysis among low and high-tech industries in Malaysia

Yan Yin Lee, Mohammad Falahat, Sia Bik Kai · Asia-Pacific Journal of Business Administration · 2020 · 73 citations

Digital Business, Engineering, Digital Marketing +18

Modelling the effects of institutional support and international knowledge on competitive capabilities and international performance: Evidence from an emerging economy

Mohammad Falahat, Yan Yin Lee, T. Ramayah et al. · Journal of International Management · 2020 · 61 citations

Multinational Enterprise, Internationalization, Competitive Advantage +16

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