Concepedia

María Romero-Charneco

MR

2

Publications

66

Citations

2

H-Index

2019

Active since

Affiliations

Universidad de Málaga(Current)

María Romero-Charneco is an author at Universidad de Málaga specializing in brand positioning, interactive marketing, and brand equity.

ORCID

Top concepts

Publications per year

2019–2024

2

Publications

2

Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry

Ana María Casado Molina, María-Mercedes Rojas-de-Gracia, Pilar Alarcón Urbistondo et al. · International Journal of Business Communication · 2019 · 45 citations · Full text

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Customer intentions toward the adoption of WhatsApp chatbots for restaurant recommendations

María Romero-Charneco, Ana María Casado Molina, Pilar Alarcón Urbistondo · Journal of Hospitality and Tourism Technology · 2024 · 21 citations · Full text

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