Shu‐Tzu Hung

Improving green product development performance from green vision and organizational culture perspectives

Yu‐Shan Chen, Shu‐Hsien Lin, Chun‐Yu Lin et al. · Corporate Social Responsibility and Environmental Management · 2019 · 138 citations

Green Marketing, Sustainable Development, Green Manufacturing +22

The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image

Yu‐Shan Chen, Shu‐Tzu Hung, Ting‐Yu Wang et al. · Sustainability · 2017 · 128 citations · Full text

Customer Satisfaction, Green Marketing, Brand Equity +11

Re-examine the determinants of market value from the perspectives of patent analysis and patent litigation

Yu‐Shan Chen, Yu-Hsien Lin, Tai‐Hsi Wu et al. · Scientometrics · 2019 · 17 citations

Patent Pool, Finance, Patent Policy +10