Concepedia

HaeJung Maria Kim

HM

7

Publications

234

Citations

7

H-Index

2018

Active since

Affiliations

University of North Texas(Current)

Chung-Ang University

National Institute of Ecology

Seoul National University

HaeJung Maria Kim is an author at University of North Texas specializing in brand building, fashion, and management.

Top concepts

FashionBrandingManagementArtsMarketingSocial MediaCommunicationSocial ComputingSocial InfluenceConsumer Behavior

Publications per year

2018–2023

7

Publications

7

Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model

Kiseol Yang, HaeJung Maria Kim, Jonelle Zimmerman · Journal of Fashion Marketing and Management · 2020 · 71 citations

Customer Satisfaction, Consumer Research, Consumer Engagement +20

Country Differences in Determinants of Behavioral Intention towards Sustainable Apparel Products

Hye Jung Jung, Kyung Wha Oh, HaeJung Maria Kim · Sustainability · 2021 · 45 citations · Full text

Behavioral Intention, Sustainable Buying Behavior, Green Marketing +20

Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks

HaeJung Maria Kim, Swagata Chakraborty · Internet Research · 2023 · 45 citations

Digital Society, Social Medium Monitoring, Emerging Media +23

Signaling trust: Cues from Instagram posts

Kiseol Yang, HaeJung Maria Kim, Lindsey Tanoff · Electronic Commerce Research and Applications · 2020 · 38 citations

Trust Metric, Social Media, Social Computing +7

Influencer Marketing: Influentials’ Authenticity, Likeability and Authority in Social Media

Ashlyn Moore, Kiseol Yang, HaeJung Maria Kim · Iowa State University Digital Repository (Iowa State University) · 2018 · 13 citations · Full text

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