En Mao

Understanding the acceptance of mobile SMS advertising among young Chinese consumers

Jing Zhang, En Mao · Psychology and Marketing · 2008 · 353 citations

Customer Satisfaction, Innovation Adoption, Young Chinese Consumers +24

From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising

Jing Zhang, En Mao · Psychology and Marketing · 2016 · 191 citations

Customer Satisfaction, Consumer Motivation, Targeted Advertising +19

Research Methodologies in MIS: An Update

Prashant Palvia, David Leary, En Mao et al. · Communications of the Association for Information Systems · 2004 · 182 citations · Full text

Business Intelligence, Project Management, Journalism +17

Measuring user satisfaction with data warehouses: an exploratory study

Leida Chen, Khalid S. Soliman, En Mao et al. · Information & Management · 2000 · 173 citations

Customer Satisfaction, Data Science, Business Intelligence +9

Management Information Systems Research: What's There in a Methodology?

Prashant Palvia, En Mao, A. F. Salam et al. · Communications of the Association for Information Systems · 2003 · 172 citations · Full text

Organizational Communication, Information Technology Management, Project Management +12