Concepedia

Nguyen Ngoc Hien

NN

8

Publications

339

Citations

8

H-Index

2019

Active since

Affiliations

Industrial University of Ho Chi Minh City(Current)

University of Economics Ho Chi Minh City

Văn Hiến University

Nguyen Ngoc Hien is an author at Industrial University of Ho Chi Minh City specializing in business, management, and organizational behavior.

ORCID

Top concepts

Publications per year

2019–2024

8

Publications

8

The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation

Nguyen Ngoc Hien, Nguyen Nguyen Phuong, Tung Van Tran et al. · Management Science Letters · 2019 · 120 citations · Full text

The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness

Nguyen Ngoc Hien, Tran Nguyen Huynh Nhu · Cogent Business & Management · 2022 · 72 citations · Full text

Exploring the impact of dynamic environment and CEO’s psychology characteristics on using management accounting system

Vo Tan Liem, Nguyen Ngoc Hien · Cogent Business & Management · 2020 · 39 citations · Full text

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A study of user’s m-wallet usage behavior: The role of long-term orientation and perceived value

Nguyen Tran Le Na, Nguyen Ngoc Hien · Cogent Business & Management · 2021 · 30 citations · Full text

Customer Responses to Airline Service Failure: Perspectives from Expectation Disconfirmation Theory

Nguyen Ngoc Hien, Nguyễn Thành Long, Vo Tan Liem et al. · SAGE Open · 2024 · 24 citations · Full text

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