Concepedia

Tung Van Tran

TV

2

Publications

136

Citations

2

H-Index

2019

Active since

Affiliations

Ho Chi Minh City University of Technology(Current)

HUTECH University

Tung Van Tran is an author at Ho Chi Minh City University of Technology specializing in consumer choice, management, and food choice.

Top concepts

HealthBusinessMarketingManagementAdvertisingFood ChoiceBrand EquityBrand StrategyFood MarketingBrand Awareness

Publications per year

2019–2019

2

Publications

2

The effect of country-of-origin image on purchase intention: The mediating role of brand image and brand evaluation

Nguyen Ngoc Hien, Nguyen Nguyen Phuong, Tung Van Tran et al. · Management Science Letters · 2019 · 120 citations · Full text

Factors Affecting Brand and Student Decision Buying Fresh Milk: A Case Study in Ho Chi Minh City, Vietnam

Huan Quang Ngo, Thang Quyet Nguyen, Nguyễn Thành Long et al. · Journal of Asian Finance Economics and Business · 2019 · 16 citations · Full text

Agricultural Economics, Brand Strategy, Consumer Research +20

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