Concepedia
1
Publications
72
Citations
H-Index
2022
Active since
Affiliations
Industrial University of Ho Chi Minh City(Current)
Tran Nguyen Huynh Nhu is an author at Industrial University of Ho Chi Minh City.
Publications per year
2022–2022
The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness
Nguyen Ngoc Hien, Tran Nguyen Huynh Nhu · Cogent Business & Management · 2022 · 72 citations · Full text
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