Concepedia
Statistics
Publications
3
Citations
101
H-Index
Active since
2019
Affiliations
University of Hohenheim(Current)
University of Surrey
Australian National University
Adrian Lehr is an author at University of Hohenheim specializing in consumer behavior, marketing insights, and management.
Top concepts
BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsConsumer Decision MakingEconomicsBrand StrategyBusiness Models
Publications per year
2019–2021
“I like it, but I don't use it”: Impact of carsharing business models on usage intentions in the sharing economy
Rüdiger Hahn, Felix Ostertag, Adrian Lehr et al. · Business Strategy and the Environment · 2019 · 72 citations · Full text
Consumer Research, Buying Behavior, Business Models +17
Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services
Adrian Lehr, Marion Buettgen, Sabine Benoit et al. · Psychology and Marketing · 2020 · 19 citations
Consumer Uncertainty, Consumer Study, Consumer Research +20
Don’t Jump on the Bandwagon: Negative Effects of Sharewashing
Adrian Lehr, Marion Büttgen, Silke Bartsch · Schmalenbach Journal of Business Research · 2021 · 10 citations · Full text
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