Concepedia

Katerina Makri

KM

13

Publications

593

Citations

13

H-Index

2014

Active since

Affiliations

Vienna University of Economics and Business(Current)

King's College London

University of Cyprus

University of York

School of Pedagogical and Technological Education

Katerina Makri is an author at Vienna University of Economics and Business specializing in culture, management, and marketing.

Top concepts

CultureArtsBusinessMarketingManagementSocial MediaDesignEducationGlobalizationSocial Networks

Publications per year

2014–2021

13

Publications

13

What we know about anticonsumption: An attempt to nail jelly to the wall

Katerina Makri, Bodo B. Schlegelmilch, Robert Mai et al. · Psychology and Marketing · 2020 · 95 citations · Full text

Causal Sequences, Public Policy, Literature Review +5

Learning design as a vehicle for developing TPACK in blended teacher training on technology enhanced learning

Kyparisia Papanikolaou, Katerina Makri · International Journal of Educational Technology in Higher Education · 2017 · 90 citations · Full text

Technology Teacher Education, Technology Enhanced Learning, E-learning +24

Emotions within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand

Agnieszka Zablocki, Katerina Makri, Michael Houston · Journal of Interactive Marketing · 2019 · 72 citations

Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay

Katerina Makri, Bodo B. Schlegelmilch · Journal of Business Research · 2017 · 59 citations

Culture, Cross-cultural Study, Social Networks +10

The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets

Evangelia Katsikea, Marios Theodosiou, Katerina Makri · European Journal of Marketing · 2019 · 48 citations

Business Intelligence, International Marketing, Market Intelligence Activities +20

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